2b Logo

Why businesses use testimonials

As a business owner, you know that your brand is more than just what you say about yourself. It’s also how people perceive your brand. Testimonials are one of the most powerful ways to help potential clients understand what it’s like to do business with you and why they should choose you over your competitors. A testimonial video is different from other types of marketing videos in that it gives a voice to real people—people who have used your product or service and want to share their experience with others.

A testimonial video is one of the most powerful marketing tools that you can use for your business.

 A well-crafted testimonial video will make a much bigger impact on your target audience than any other form of media, including written testimonials, because it will be more memorable and credible.

Why are videos so effective? Because they allow viewers to connect with real people who have experienced something firsthand–and this makes them more trustworthy than anything else out there!

A testimonial video is an excellent way to show off your business’s best qualities, and it can be used in a number of different ways. Here are just a few examples:

You can use it on your website, in your email marketing campaigns and on social media. It’s also a great tool for reaching out to potential customers and convincing them that they should do business with you.

You can trust the results.

A video testimonial is a real person talking about their experience with your business, so it’s not just an advertisement or advertorial. You won’t see any stock images or actors posing as customers, just honest feedback from real people who have used your products or services. They help build trust because they show a person in action and demonstrate how quickly they can get results with your product or service (and maybe even give some tips on how to use it).

A video testimonial can also help you get more views and likes on social media. One of the best ways to get more exposure for your business is by getting other people to share it with their followers. Video testimonials are a great way to do just that. They’re short, engaging, and easy to watch–so they’ll catch the attention of any potential customer who happens across your platform.

The power of a personal recommendation today is as important as ever.

 A study conducted by Nielsen in 2016 found that 94% of consumers trust online reviews as much as they do personal recommendations. This means that if you have a happy customer who wants to share their experience with your business, you should encourage them to do so!

Video testimonials are powerful because they’re personal: when someone sees themselves on video saying how great your product or service is, it’s easy for them to believe what they’re saying and trust what their friends say too. Video testimonials also help potential customers relate more easily with real people instead of just brands or logos – this makes them feel more confident about making purchases from those companies knowing that other people like themselves have had positive experiences using those products/services before (and will continue using them). Plus there’s nothing wrong with letting potentials know how much fun we all have working together!

Testimonials can help you attract new clients.

Testimonials are a great way to build your brand and reputation, which is why they’re so effective at attracting new customers. If someone sees that others have already used your product or service and had a positive experience, they will be more likely to trust what you offer as well! For example: “I used X Company’s product for my wedding cake last year, and it was delicious!” This kind of statement will make other potential brides want to use X Company’s services too because they see that others have had success with them before–and if one bride has nothing but good things to say about her experience with X Company, then maybe another bride will think twice before going elsewhere.

Video testimonials can help you get found online by search engines and lead to more sales.

So, how do you use video testimonials to your advantage? Here are four tips:

  • Optimize your website for SEO
  • Use SEM and SEA campaigns on Google AdWords, Facebook Ads or LinkedIn Ads as an alternative way of getting in front of potential customers who are actively looking for your product or service at the right time in their buying cycle
  • Create compelling content that gets people talking about what others are saying about you instead of just focusing on how great your business is (which is important too)
  • Engaging with your clients is another way of creating longer lasting connections, which will ultimately lead to more business together.


It’s easy to see why so many businesses choose to use video testimonials. They are a powerful marketing tool that can help you get new clients and increase sales. A good video testimonial is a great way to spread the word about your business and make sure it gets found online by search engines like Google, Yahoo! or Bing.

If you want to start recording testimonials right away but don’t know where to start, we’re here for you! We can take care of all aspects of creating your video including scriptwriting, filming, editing and finalising before uploading online. If none of this is familiar to you then please contact us; we’ll be happy to discuss our services further so together we can come up with something perfectly suited just for your business needs!’

Need a chat with us? We'll put the kettle on.

Leave a Reply

Your email address will not be published. Required fields are marked *