Why videos for your company are practically free.

Video marketing is a powerful tool for businesses in the digital age. It allows companies to communicate their message to their target audience in an engaging and memorable way. Video marketing can take many forms, including promotional videos, instructional videos, and product demonstrations. Not only is video marketing effective, but it is also tax deductible in the UK (don’t believe me, ask your accountant). Here are some of the reasons why you can afford it.

The misconception of video marketing.

Firstly, video marketing can be considered a form of advertising. Advertising costs are generally tax deductible in the UK, as long as they are incurred wholly and exclusively for the purposes of the business. This means that if you produce a promotional video to advertise your products or services, you can deduct the cost of producing that video from your taxable profits.

What else can you film?

Secondly, training and instructional videos are sound, tax deductible investments in your company. The cost of training can be high so if you produce instructional videos to train your employees, the cost of producing those videos can be tax deductible too. This is because training costs are generally tax deductible in the UK, again, as long as they are incurred wholly and exclusively for the purposes of the business (see where this is going?).

Want your audience to see who you are as a company?

Branding costs are also generally tax deductible in the UK. Video marketing is a tried and tested way to help to enhance your brand and reputation. By producing high-quality videos that showcase your products, brand voice or services, you can create a positive image for your business. This can help to attract new customers and retain existing ones.

Remember your sales funnel? 

Assuming you have at least one social media account, producing and uploading videos for video marketing can help to increase your online presence . By creating videos and uploading them to social media platforms, like YouTube, Instagram and TikTok, you can reach a wider audience and drive more traffic to your website.

In conclusion, Video marketing can be tax deductible in the UK if it is used for advertising, training, branding, or increasing online presence. Sure, video is an investment, but it’s one that will pay off. If you think of a video as another marketing tool, then it can be just as valuable as any other form of advertising. It allows companies to communicate their message to their target audience in an engaging and memorable way. 

As always, it is important to seek professional advice from a qualified accountant to ensure that you are claiming all of the tax deductions that you are entitled to.

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